New Interests expand feature

Facebook has introduced the new "Expand Interests" feature, which basically finds related interests for your audience, in order to -hopefully- increase your conversions at a lower CPC (cost per conversion), and we do have the new option on AdEspresso, too!


You can find it at Step 3 of the campaign creation:

 

 

You can read more about this feature on Facebook's official documentation here:

https://www.facebook.com/business/help/128066880933676

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