Branded Content - tag your Business Partner in your campaigns!

Do you have a Business Partner and would you like it to appear in your Ad? With AdEspresso you can now tag your Business Partner directly in your campaigns!

----- This feature us currently Available for Elite, Diamond and Enterprise plans only -----

This can be done at the second step of Campaign Creation, where you will find all the Pages/ Places linked to a Business Partner displaying the image of two shakings hands next to the name:


After selecting the Page/Place you would like to promote, just type the name of the Business Partner in the search bar:


and the game is done! Your branded content ad would appear as creator/publisher 'with' business partner:




Let's take a look at Branded Content more in detail:


What's Branded Content?

Facebook defines Branded Content as "a creator or publisher's content that features or is influenced by a business partner for an exchange of value".

Creators are celebrities, influencers or public figures. Publishers refer to media companies and entities. Business partners include brands, advertiser, marketers or sponsors.


Can my Page tag a Business Partner?

Can a Page untag themselves from a branded content post if they're tagged incorrectly?

Users can share branded content on Facebook as long as they follow Facebooks' updated Branded Content Policies and Advertising Policies and use tag business partners in their posts.

Facebook Pages don't have specific settings for Business partner by design, this means that each enabled publisher can tag them. Branded content options can be changed directly from the Page settings in Ads Manager.


When the icon of the "Page Approval" is set on OFF, Pages can be tagged by anyone without receiving any notifications.

When the icon of the "Page Approval" is set on ON, Pages would receive a notification of the tag and decide to approve/disapprove it.




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