What is the minimum budget for my campaign?

Needless to say, it depends on your campaign :)

Here is the deal:

If autobid is used :

Billing Event Minimum Daily Budget Notes

Impressions

$0.50

 

Clicks/Likes/Video Views

$2.50

 

Low-frequency Actions

$40

Low-frequency actions include offer claims and other infrequent actions (billing_events). Important: This minimum daily budget is the same for all countries.

 

If autobid is NOT used:

Billing Event Minimum Daily Budget (USD)

Impressions

At least the bid_amount. For example, if the bid amount is $10, then $10 will be the minimum budget required.

Clicks/Actions

5x the bid_amount for a Click or Action. For example, if the bid amount is $5 per click/action, then $25 will be the minimum budget required.

Budgets in other non-USD currencies will be converted and validated upon time of ad set creation.

NOTE: For ads belonging to ad accounts whose currencies are from countries in the list below, the minimum values are 2x the ones in the tables. For example if billing event is an impression, minimum daily budget is $0.50 but in the the following countries minimum would be $1.00. The only exception to this rule are low-frequency actions when autobid is used (e.g mobile app install campaigns):

Currencies of:

  • Australia
  • Austria
  • Belgium
  • Canada
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hong Kong
  • Israel
  • Italy
  • Japan
  • Netherlands
  • New Zealand
  • Norway
  • Singapore
  • South Korea
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • United Kingdom
  • United States of America

Those are the minimum budget PER ADSET, if you have more target (so more AdSets) you need to multiply for the number of AdSets created!

Updated version of this table is available here

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