Automatic Optimization

What is AdEspresso Automatic Optimization? The Automatic Optimization is a group of rules that were created using the AdEspresso Optimization Rules engine and they include a frequency cap and examines all the ads within your campaign by CPA - pausing the under-performing ads and allocating budget to the best ads within the campaign. You can always track what is occurring on the campaign from the campaigns timeline.


  • Does the Auto Optimization change my campaign budget?
    • Your overall budget for your campaign should not increase. However, in very narrow case when your budget is closed to the minimum budget acceptable by FB, there could be a small increase over time. We always suggest to add a spend cap to your campaign!
  • What is "CPA"? 
    • The CPA refers to the "main goal" you have set for your campaign. You can set the main goal at Step 2: ads design in the goal tracking setting. More details on that can be found here!
  • Can I manually pause/ activate ads or adsets still? 
    • Yes, of course! Keep in mind when adsets are paused, the budget is removed from your campaign. You can redistribute the budget from the campaign dashboard. 
  • Can I apply automatic optimization & my custom rules to the same campaign?
    • No, the automatic optimization and the custom rules are mutually exclusive. 


Interested in creating your own Optimization Rules? Check out the guide on that available here!

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