Dynamic Product Ad

Dynamic Product Ads are a campaign type that syncs with your product sets automatically from your entire catalog across any device. Dynamic product Ads, or DPA for short, allows your campaigns to: 

  • Scale: Promote all of your products with unique creative without having to configure each individual ad
  • Always-on: Set up your campaigns once and continually reach people with the right product at the right time
  • Cross-device: Reach people with ads on any device they use, regardless of their original touchpoint for your business
  • Highly relevant: Show people ads for products they are interested in order to increase their likelihood to purchase
  • Always up-to-date: Automatically update your ads with new products from the catalog, without requiring campaign adjustments.

Setting up a Dynamic Product Ads campaign is very simple to do inside of AdEspresso as long as you have the preliminary steps of setting up your product catalogue and product sets! To do so, when logged into AdEspresso click "new campaign" -> "Dynamic Product Ads" and specify the billing account to be used. 


From there, you'll be taken to the Ads Design page.


 At this point, you will need to select your Product Catalog and Product Sets. If you need some more information on how to set up your product catalog or product sets, we have included links to some more info on managing those at the bottom of this page. 

The url, ad text, headline, and link description and call to action will take care of how your dynamic product ad template looks. You then set up your conversion tracking, and head over to step 3: Audience. 


From here, you will need to select which audiences you want to use: A new Audience, A Retargeting Audience, or a Up/Cross Selling Audience. 



Q: What are dynamic ads?

A: Dynamic ads is a solution to help you promote your entire product catalog on Facebook. Dynamic ads works best for Ecommerce and Retailers with high web traffic and large inventory looking to re-engage their shoppers and drive conversions online.
Q: What is a product catalog?
A: A product catalog is a structured data file (either XML or tab delimited CSV) consisting of a list of products that a business wishes to advertise. Each product row contains columns of attributes that define each one of your products. For example, a name, description, product image, product details, price, number in stock, etc.

 Q: Where do I get a product catalog?

A: Many businesses already use product catalogs, sometimes called product feeds, to advertise their products online. Facebook product catalogs are backwards compatible with industry formats that marketers use today. In many cases you can simply export your existing feed and upload it directly to Facebook. You can also reach out to approved feed service providers like ChannelAdvisor who can help you get started putting your inventory online. If you don't already have a product catalog and need help creating one from scratch read the product catalog documentation.
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