If Facebook has disabled your ad account, you will likely have received one of these two messages from them:
- Your ad account has recently been flagged because of unusual activity. For security reasons, any ads you're running will be paused until you can confirm your account information by contacting Facebook.
Visit Facebook's Disabled Ad Account Help page, for assistance resolving the issue. AdEspresso has no control over disabled accounts. The issue must be resolved with Facebook directly.
Why are accounts disabled?
- Creating ads for a dating, relationship, or any type of singles-related website.
- Creating ads for an affiliate marketing program or third-party advertising opportunity.
- Trying to get likes for a make money online, work from home, email collection, list building, investment, or finance related page.
- Promoting a website with a forwarded URL.
- Using an illegitimate Facebook ads coupon.
- Creating a new Facebook account and immediately making ads with it.
- Submitting ads on behalf of your client for their page or website.
- Employing two or more separate accounts to make ads for the same page or website within a short period of time.
- Having a lot of ads recently disapproved from several campaigns.
You can try appealing to Facebook (link above) or you may find it easier to create a new Facebook ads account with the business manager.
If you go with a new ad account, make sure you do not engage in the same actions or you will have your Facebook user advertising blocked for good.
A good option could also be having a colleague with a different Facebook user create a Facebook ad account and provide you with admin permissions so you can continue managing your company's ads. This works even if you don't use business manager.
Tips to avoid having your account disabled
- Try to avoid using a credit card previously connected to a disabled ad account.
- For new ad accounts, don't create too many ads in your first campaign. Start with a low number of split test variations, and slowly increase the number of ads you create.
Drastically changing your advertising habits from a couple ads per week to hundreds per day can be flagged by Facebook.
- Try promoting first a page with a long history of successful promotion and with no content restrictions (eg. travel agency, a pizzeria ...)
- Avoid changing your funding source.
- Make sure the name and billing zip code on your credit card matches the name and billing/company info you provided to Facebook.
- Keep your credit card valid with available credit.
- Avoid chargebacks on your credit card or PayPal account against Facebook.
- Avoid creating ads from multiple locations where you do not normally use Facebook. (AdEspresso always sends data from the US, but only counts as 1 more)
- Don't promote any URLs that load very slowly or result in a 404.
Facebook user accounts can also be banned from advertising, and they are subject to the same rules. Unless the ban is a genuine mistake, you may have to start from scratch with a new Facebook user. Make sure you use your new Facebook account for at least a week for regular Facebook interactions before trying to start advertising with it.